Pricing & ProfitFree tool
Profit Margin Calculator
Enter your costs and selling price to see profit, margin and markup, plus the price you need to hit a target margin.
How it works
Profit margin = (Price − Total cost) ÷ Price × 100
Markup = (Price − Total cost) ÷ Total cost × 100
Margin is profit as a share of the selling price, so it can never reach 100%. Markup is profit as a share of cost and can go above 100%. To find the price for a target margin, use Price = Total cost ÷ (1 − margin).