Marketing & AdsFree tool
Ad Performance Calculator
Turn raw ad numbers into ROAS, CTR, CPC, CPM, conversion rate and cost per purchase in one place.
How it works
ROAS = Revenue ÷ Ad spend CTR = Clicks ÷ Impressions CPC = Spend ÷ Clicks
CPM = Spend ÷ Impressions × 1000 Conversion rate = Orders ÷ Clicks CPA = Spend ÷ Orders
Works for Meta, Google, TikTok and any other ad platform. Compare your ROAS with your break-even ROAS to know if a campaign is profitable.