Free tools

Marketing & AdsFree tool

UTM Link Builder

Build tracked campaign links so you can see in Google Analytics exactly which ad, email or post brought each sale.

How it works

UTM tags are extra bits added to a link that tell analytics tools where a visitor came from. Source is the platform (facebook, google, newsletter), medium is the type of traffic (paid_social, cpc, email) and campaign is the name of your promotion.

Keep tags lowercase and consistent. "Facebook" and "facebook" show up as two different sources in your reports.